10 digital strategies in China for 2016
What are effective digital strategies in China for 2016?Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016.
1. E-commerce: the sinews of war
In China, where online shopping is commonplace, e-commerce is a major challenge for brands.The Chinese market is a gold mine: it has more than 1.3 billion people, more than 800 million have a mobile, the gateway to the digital world.Indeed, the Chinese population generally favors access to the internet via mobile rather than computer. An estimated 600 million the number of Chinese netizens. 40% of them make purchases via the Internet: a windfall for Chinese brands.Chinese people see their purchasing power increase by eye, causing an almost instantaneous effect on e-commerce that continually grow.The Chinese e-commerce has been dominated by the ubiquitous Alibaba, Taobao or Tmall, which are major players in the field. It is an unavoidable area for a brand that seeks to improve its digital strategy.View important information about E-commerce in China
Master the information search tools
Branding is esential in the Chinese digital market. The local consumer does not have immediate trust in the brand: he will first search information about it. To do this, he has various networks such as the information collected on the web, or opinions of relatives.For information on the brand, the Chinese web-consumer is moving towards Baidu, the reference search engine in China. Therefore, he will have access to very diverse results. The Chinese Internet user is often using blogs to increase knowledge about a brand, for example. Thus, he is interested in both the brand itself, but also to consumer reviews that have been using this product. It is therefore very important for the brand to know where the comments come, then insert the answers to their expectations.
Reliability of Chinese brands?