Chinese women take care a lot of themselves and they can take hours to apply makeup.
Makeup story in China
Although makeup was really important during the Chinese History, today it changed a lot. Indeed, during the period of the King and the Queen wearing traditional dress Hanfu in China, makeup was almost an obligation for woman : a pale skin, an eye look drawn by eyeliner and well defined lips with a blood red lipstick.
After this period, Chinese women seem to have forgotten about the makeup existence. Indeed, during several years, these ones stop applying makeup in their face. It is only quite recently that young Chinese modernized makeup again.
Makeup trends in China are all so different from one to another. You have to know that when we speak about makeup in China, some people will think about those heavy looks coming straight out of Chinese Opera. And it won’t reassure you but Chinese women are taking inspiration from them.
10 makeup trends in China
Here are the most common makeup trends that we can see on Chinese women’s faces in the street.
The Chinese glamour look comes directly from the Empresses of Ancient China. That is to say, a pale skin, well drawn eyes with eyeliner and well defined lips with a red lipstick.
After the Kingdom Queens inspiration, this time Chinese women are taking inspiration from the Chinese Opera makeup looks. Indeed, the new trend in China is the one to apply a line of reddish powder under the eyes, less wide and less heavy that the original one.
An inspiration coming straight from the West, the brown and glitter smokey eyes look with most of the time full dark lips is a must now in China. However, this look is too heavy to wear it on day time, at work or anywhere else, thus Chinese women prefer this makeup for a trendy party.
As I said earlier, just after the kingdom period, women totally forgot about makeup and now that it’s coming back, some of them are afraid of it. Indeed, they are scared about the composition of the product. Is it not dangerous ? They think. Thus, some still do use makeup but not that much and it creates a natural look.
This is a new trend in the whole Asia and it’s started to export in the West. The “No makeup makeup look”. It means that women definitively apply makeup, a little bit more than the natural look, but they are trying while applying it to fake a no makeup face. This way, foundation has to be the same color of your skin carnation, no contouring or highlighting, no mascara, just a little bit of blush to fake pinky cheeks, eyebrows will be defined just a little bit, the eyes will just have nude eyes powder and a gloss for the lips.
Smokey eyes is now a look well known all over the world. If we do know the original one (black smokey), today, this look is facing some derivations like the brown or purple smokey eyes. Every dark colors can make a good smokey effect. In China, the original black smokey eyes is leading. But if in the West, women tend to prefer a light lip to balance from the heavy look on their eyes, here it’s the opposite, Chinese women prefer applying dark lips with smokey eyes.
If you have interests in makeup then you might already know this look. If not, you have to know that this looks is reserved to Asian girls because western girls do not have a fitting face for this look. Indeed, the idea is to reproduce the illusion of a baby face (the adult version of course) with makeup. What is called Kawaii look in Japan is very popular in China as well as in Korea.
This look is the total opposite of the previous one. It has also a rocky aspect since the idea is to draw two wide eyeliner lines : one on the upper lid and one on the lower one.
This one is the same as the previous one but it is about the lips and not the eyes. Indeed, women with this makeup look have very dark pronounced eyebrows and a dark lipstick on the lips. Eyes are not supposed to have makeup on at all.
The last makeup look famous in China right now is the most heavy one. Indeed, every part of your face have to be makeup. Heavy eyes powder with big fake eyelashes and white pencil inside the eyes to make your eyes look bigger. Women put a lot of blush on and pinky lipsticks.
In China, makeup sales are rapidly starting again. Indeed, the Cosmetic Market in China represents 200 billion of yuans.
It is one of the most fast market in its development with an annual growth of 15%. Chinese women are buying according to a few criteria. For example, they care about the fidelity of the brand, the influence of the salers, the credibility of medias, the influence of the press. No matter where does the product comes from, China or overseas, what is the most important thing is the quality.
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