Cosmetigate

The Brand & Campaign Context

Skin care and hair care products represent more than 50% of the market, with skin care products, being the fastest growing sector in the cosmetics market. China is still facing a trust issue regarding product’s quality and authenticity. Chinese consumers will prefer well-established and recognized labels. This is why brands need to be visible, in order to gain reputation. Cosmetigate is an e-commerce website dedicated to cosmetic products. It displays different product types: skincare, haircare products for children and perfumes. The website focuses on European brands, mainly French ones. Cosmetigate targets solely Chinese consumers