CLIENT: Swisse

The Brand & Campaign Context

Swisse produces and sells health supplements for all stages of life. The brand has imposed itself as one of the leaders in the industry and sources ingredients all over the world. Swisse contacted us to improve its e-reputation and find new consumers segment in China: Baidu SEO, PR, and Kols. We ran several micro-Kols campaigns to not only introduce and test the brand on new targets audience but also to increase the trust level of Chinese consumers.