China is the significant export market for the Korean companies whether they relate to the makeup or media fraternity. However, the recent ostensible ban imposed by the Chinese government on the import of Korean culture products including TV series, entertainment shows, and films into the China, induce a suffering for the companies in the south-Korea. The prohibition took as a reaction from the Chinese authorities to the announcement made by the government of South Korea. In the decision mentioned above the Korean government show the intention to deploy US-led THAAD system in the peninsula.After that news cleavage, the Chinese government shows its solicitude on the plausible deployment of the missiles and in this regard according to the reports the Chinese state ordered the state-run broadcasting mediums not to air any Korean manufacturing. However, this ban causes a steep fall in the share of the various major entertainment agencies as well as many reputable Korean cosmetic companies.