Cosmetics in China

Cosmetics Against Pollution Seduce Chinese Women

In China, air pollution is a societal concern. Since 2000, air pollution is the cause of the anticipated death of 30 million people in mainland China and Taiwan. The impact on health, respiration, and skin is tremendous. Every consumer group is paying more attention to their health in China. Food and beverages that focus on …

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Chinese Distributors don’t Invest in the Marketing of their Cosmetic Supplier

Even in 2021, the cosmetics market is not suffering from the global pandemic. It is even the other way around! International beauty and cosmetics brands meet growth in Asia only, and especially in China. The Chinese love to take care of their skin and their appearance as a symbol of social success. Today, post-95s are …

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How Indie Beauty Brands Are Making Their Way into China?

All over the cosmetics world, indie beauty is on everyone’s lips. Not only the makeup but also the concept. Surprisingly, despite their worldwide success, these brands have not made their way through China yet. Why? It is due to several internal and external factors that prevent them from entering. You will discover that the moment …

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China has Decided to Abandon Animal Testing for Foreign Cosmetics Brands

Since 2019, Chinese cosmetics were not tested on animals. This process was only applying to international brands exporting cosmetics to China. You noticed the issue, right? Even the European brands claiming they were cruelty-free… were not since they were available in China. The moment they wanted to sell in China, they had to test their …

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The Top 10 Phygital Experiences in China in 2020

In China, retail is not only a marketing tool: it’s an experience. Chinese people go shopping in stores to touch the texture, understand the product… and feel emotions! Obviously, beauty brands understood the importance of proposing a new way of doing shopping with phygital experiences in China. What does “phygital” mean? In a word, it …

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