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3 Foreign Brands who Master Chinese Marketing

Luxury China Market

China has the largest number of Internet users in the world, with 90% using mobile phones to connect through social networks. Some brands have understood this new way of operating ultra-connected Chinese youth and have successfully used social networks to spread their marketing campaign on a large scale. 3 Foreign Brands who Master Chinese Marketing…

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Phase of Maturity for Wechat

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In this publication, we will explain how WeChat is mature and how it becomes increasingly difficult to increase the number of users. PHASE OF MATURITY FOR WECHAT Since 2011, WeChat now has 846 million active monthly users and is the number one platform for the Chinese market. However, with companies that are fighting harder to…

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How To Reach Chinese Influencers and Key Opinion Leaders

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Key Opinion Leaders (KOLs) allude to persuasive open figures, whom individuals see as specialists in specific fields and are educated on numerous subjects. As they are extremely mainstream in China, they are a capable promoting instrument for brands. With their help, they can impact huge groups and achieve thousands or even a large number of…

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How to Sell on Wechat?

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The e-commerce market in China WeChat, the Chinese application, is undeniably a major player in Chinese social networks and eCommerce. There are more than 889 million active monthly users and 200 million accounts linked to a bank card. Users can now purchase movie tickets, reserve a table at the restaurant, or make daily payments using…

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