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Once Upon A Time A British International School in Shanghai

wellington college Shanghai

    Founded in 1859 by Queen Victoria, the prestigious Wellington College was established as a monument to Britain’s most renowned military figure, the Duke of Wellington. The University takes its inspiration from this famous figure who Queen Victoria described as ‘’the greatest man this country has ever produced’’. Perhaps this is what drives the…

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Luxury Marketing Campaigns Criticized By Chinese


International luxury brands have repeatedly learned the lesson that it can be a very delicate task to play in the “Chinese style”. These brands undoubtedly strive to convey a friendly message through campaigns and products featuring Chinese elements, but too often reception is an embarrassment.   3 examples of advertising campaigns criticized by Chinese When brands…

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5 Great Brands Campaign in China

korean beauty Brands

5 Top Advertising Campaign in China   We, as a stern organization are hustling to create procedures for compelling online business to gain by China’s blasting business sector. They should ace the social, legitimate and managerial settings particular procedures Chinese truly take.   Promoting its item in China is not a simple occupation. In spite…

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