Focus on Wechat, Social media leader in ChinaYou have probably heard about Wechat, often compared to the American giant Facebook? The comparison here is not really valuable because Wechat and Facebook cannot be compared.First because Facebook didn’t succeed to be the social media leader in China due to censorship and second because unlike Facebook, Wechat has perfectly understand Chinese consumers’ needs and how to attract international brands. Some figures:
65% of Chinese are using Wechat
More than 600 million users and 100 million of them are outside ChinaWechat is owned by the giant TencentHere we will give you some reasons why Wechat has succeed to be the leader of social media in China.
Wechat is a complete social tool
- The architecture and the design of the platform is well made. If you are looking closely to the design of Wechat, you will see that it can be compared to mobile phone’s functions in all in one: messages, contact and photo tab. Here below a picture of mobile and Wechat at the right
- Wechat is an advanced social tool in terms of value.
- Talking about professional networking, Wechat has developed different tools dedicated to a more professional aspect of this social network. For example the calling tool for free, you can video call or voice call for a meeting, conference call with 9 people…etc. Wechat tends to be a social tool but also a professional tool.Here a really interesting article about Wechat success as a complete social tool, you can click here.