How Brands are targetting Chinese Fathers, a new kind of customer in China.
Yes, I repeat, a lot of Brands are targetting Chinese Senior Men, with Beauty, healthcare and luxury products.
How they do it? Read this article and you will see…
The domestic market in Mainland China is expanding faster. Comparatively, Chinese male customers showcase an interest in purchasing qualitative skincare gel, eye care lotion and healthcare products. Men and women in China try to smarten up themselves by using qualitative health restoration products.
On Father’s Day, Chinese male consumers feel free to hit online sites to place orders for having top skincare products for self-improvement.
New Promotional Campaign for Chinese Male Consumers
Luxury brands for men in China are becoming popular. Dudes want to upgrade their profiles. They concentrate on body care and wellness to entice young sweethearts. Therefore, in upcoming days, China will invest more currencies to enhance the regularity in the product promotion and skincare campaigns.
La Mer, Marketing Campaign
La Mer, a new brand in China has released blogs on WeChat. The world-class The Eye Concentrate, The Moisturizing Motte Lotion and few special wellness products are favourite to elegant men in metros of China. Therefore, experts expect a faster increase in the sales of body care products for male communities. China is slowly solving the communication gap through innovation.
China is Changing
Once upon a time, this Asian country was considered to be conservative with a separate identity. This country isolated itself from the rest of the world. However, with the globalization, this nation is running fast to overtake rivals. The impact of such a revolution is visible in China. Wealthy menare is desirous of build up their bodies. They visit various social functions, fashion shows and festivals. For this reason, steadily, Chinese men try to emulate Hollywood celebrities to look handsome with superb physical glossiness.
More Beauty Products for Chinese Fathers
On the eve of Father’sDay, major retailers went ahead with new plans to promote beauty products. Sephora, one of the major retailers in China, has had launched Biotherm and DTRT to cast spell on men in Beijing. Foreo eye care gel is definitely an attractive gift to guys to transform the health. This product is cost effective a deco-forward as well. Chinese guys don’t trail behind women in the sphere of wellness.
At the same time, surveys on groups of young Chinese confirm the new trend among male customers to choose aromatic deodorant, perfume and skincare sprays. The sweet and soothing fragrance of international brands for male groups penchant people. The wild aroma of body care lotion, spray and topical gel must enable young dudes to start brushing up their bodies in a dynamic way.
Tips to lure Chinese fathers
On the other hand, Acqua Di Gio is a gift of god to lure Chinese fathers to rejuvenate themselves. Euromonitor International, the reputed consulting company has reviewed the current marketing trend in China. By 2019, this consulting agency is hopeful of a dramatic change in the beauty retailing market with an investment of 1.9 billion yuan to flourish the beauty industry.
- read also Male Cosmetics Market in China
On Father’s Day More Attractive Offers for Male Communities
VIP.Com is another company which has published new articles regarding the successful business branding in China.
Way back to 1017, 96 per cent of male consumers preferred the beauty products to buy. They were excited to go to the local storefronts to process orders. They were also found browsing online to check the latest beauty brands ranging from skincare, wellness to eye care. Recurrent studies online also stated that Chinese fathers are fond of using anti-biotic lotion, skin care masks and cosmetics to ensure the eco-friendly facial restoration. The skin of Chinese men must be fair, and radiant to impress others. They are crazy to apply topical sunscreen lotion and anti-bacterial gel to protect epidermal skin layers.
Are Chinese fathers undergoing switchover to become sexy?
Few years back, China didn’tallow women to wear modern dresses. Now, even men are seen going to local beauty parlours for perfecting their look. This sudden transition is obviously remarkable for Chinese men to explore in the fashion industry.There will be more productive experiments and trials to invent new products which must take careof physical beauty of dudes in China. Herbal products, organic skin refurbishment ingredients and green body care products.
Read also Digital Solution for brands in China