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Parfums du Château de Versailles

Parfums du Château de Versailles

French Fragrance House from the Versailles Palace

Context:

The industry sees its numbers growing and should keep on in this direction. The fashion market in China is expected to be responsible for 30% of the global fashion market growth and become the world’s second biggest market in 2020. With China’s GDP increasing of about 7% every year, spending on clothing grows in line. While fashion brands used to keep their focus on China’s biggest cities, with the increase of the middle class’s purchasing power, more and more companies are targeting second-tier cities.

Company:

Missions:

Results:

A very successful marketing campaign which buzzed within only 2 weeks.

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