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5 Great Brands Campaign in China

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5 Top Advertising Campaign in China   We, as a stern organization are hustling to create procedures for compelling online business to gain by China’s blasting business sector. They should ace the social, legitimate and managerial settings particular procedures Chinese truly take.   Promoting its item in China is not a simple occupation. In spite…

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Thе Cоѕmеtісѕ Mаrkеt іn Chіnа

cosmetics in china

Thе Cоѕmеtісѕ Mаrkеt іn Chіnа A kеу сhаllеngе whеn еntеrіng China is thе dіffеrеnt rеgіоnѕ іn Chіnа. Consumer behavior аnd рrеfеrеnсеѕ for food, fаѕhіоn, beauty аnd lifestyle vаrу dramatically іn thеѕе rеgіоnѕ. For еxаmрlе, mаnufасturеrѕ and retailers should nоt assume that cosmetic products оr fаѕhіоn ѕtуlеѕ thаt ѕеll in Shanghai will аlѕо bе рорulаr іn…

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China: 60% of cosmetics market are hold by foreign brands !

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Understanding the Chinese consumers expectations’ shifting, what a challenge ! The China’s growth economy which was noticed these last years involved new Chinese consumers’ pruchasing’s behavior. Indeed, they have different expectations especially regarding luxury and cosmetics products. Actually, this new generation stays informed about last trends by browsing on online platforms. They are 55% to…

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What are the opportunities for foreign companies in the Chinese cosmetics market?


Since several years right now, China is becoming unavoidable in the cosmetics industry. The growth figures are impressive and China is becoming the world’s second largest cosmetics consumer market after the american market. According to Euromonitor, 2014 was the year where we saw the lowest growth rate since 2005. The growth rate for 2014 was…

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