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How and Why Cross-Border e-Commerce Attract Chinese buyers ?

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Rising demand for foreign beauty imported products, new platforms and a push from the government propel the trend. Cross-border e-commerce with China is becoming a very “fashionable” topic this year in the beauty Industry , and certainly represents a strong and new opportunity to develop a business flow with China, for Perfum, cosmetics, luxury and…

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Once Upon a Time Luxury, Wechat and E-Commerce in China …

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While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer¬†on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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