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beauty in China

Korean Beauty Brands are dethroning western group in China

korean beauty Brands

South Korean beauty products are currently witnessing a growing interest among the Chinese customers at the expense of western brands. South Korea, the challenger in beauty industry  As China’s economy was slowing down by a notch, Chinese outbound tourists reconsidered their choice as regards their destination, South Korea stood out. This recent trend for tourism in…

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How Chinese Beauty Consumers search online?

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Analysis of Baidu keywords searches showed that over 70% of online searches in China are non-brand terms. Consuming habits shifting The emergence of the middle-class As the Chinese market is evolving with the emergence of the middle-class, the growth of ecommerce especially thanks to WeChat, Sina Weibo, Alibaba’s (Taobao, Tmall and Tmall Global), JD.com, the…

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10 digital strategies in China for 2016

digital Marketing China

10 digital strategies in China for 2016   What are effective digital strategies in China for 2016? Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016. 1. E-commerce: the sinews of war   In China, where online shopping is commonplace, e-commerce is a major challenge for…

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5 digital strategies to be a successfull in China

digital

Digital strategy for winners in China “ The Internet is becoming the town square for the global village of tomorrow.” Bill Gates China, with more than 660 million of Internet users is one of the biggest web communities in the world. If you are a company looking to expand its business in China, I am sure…

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The new trend of Australian Cosmetics in China

chinese demanding

Australian Cosmetics market in China The cosmetic market in China China is now unavoidable in the cosmetics industry. One of the main reason is the increase of the Chinese household’s income. They are more likely to invest into these product categories, and the tendency is not only concerning the biggest cities as Shanghai and Beijing,…

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