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beauty market

+117% for Lipstick’s Sales in China

lipstick Marketing China

  Growth of sales and consumption of good is China is not slowdown. China is establishing new industrial unites and increasing its sales volume in almost every type of products and providing different facilities and relaxations for domestic product manufacturers. Lipstick in China website of Chandon a Chinese Brand Chinese women Consumer behavior Same as…

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Korean Beauty Brands are dethroning western group in China

korean beauty Brands

South Korean beauty products are currently witnessing a growing interest among the Chinese customers at the expense of western brands. South Korea, the challenger in beauty industry  As China’s economy was slowing down by a notch, Chinese outbound tourists reconsidered their choice as regards their destination, South Korea stood out. This recent trend for tourism in…

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How Chinese Beauty Consumers search online?

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Analysis of Baidu keywords searches showed that over 70% of online searches in China are non-brand terms. Consuming habits shifting The emergence of the middle-class As the Chinese market is evolving with the emergence of the middle-class, the growth of ecommerce especially thanks to WeChat, Sina Weibo, Alibaba’s (Taobao, Tmall and Tmall Global), JD.com, the…

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EU make-up brands in China under the PETA scope

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The PETA organization is currently monitoring evidences of potential animal testing violations involving several EU make-up brands in China. The US operation of PETA is currently investigating the case of a few EU and UK cosmetics companies that are selling some animal testing based products on the Chinese market. The PETA is requiring the government…

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5 digital strategies to be a successfull in China

digital

Digital strategy for winners in China “ The Internet is becoming the town square for the global village of tomorrow.” Bill Gates China, with more than 660 million of Internet users is one of the biggest web communities in the world. If you are a company looking to expand its business in China, I am sure…

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