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china cosmetics market

Red lipstick on top of sales in China

red lipstick

Red lipstick remains a must-have in China   What’s up on the fashion sphere ? Red lipstick remains a must-have in the makeup kit of Chinese women. Symbol of success and happiness, the color is highly symbolic in the country.   The virtues of red lipstick from a Chinese point of view     It…

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126% further Korean cosmetics products’ importations in China

Korean cosmetics

Korean cosmetics brands is booming in China These last years, China’s economy’s growth doesn’t stop increasing involving new Chinese consumers’ purchasing’s behavior. Indeed, they have more expectations mainly regarding luxury and cosmetics products. They need more authenticity and quality products. Then, they are very sensitive to cosmetics products overseas especially Korean brands due to their…

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Korean Beauty Brands are dethroning western group in China

korean beauty Brands

South Korean beauty products are currently witnessing a growing interest among the Chinese customers at the expense of western brands. South Korea, the challenger in beauty industry  As China’s economy was slowing down by a notch, Chinese outbound tourists reconsidered their choice as regards their destination, South Korea stood out. This recent trend for tourism in…

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How Chinese Beauty Consumers search online?


Analysis of Baidu keywords searches showed that over 70% of online searches in China are non-brand terms. Consuming habits shifting The emergence of the middle-class As the Chinese market is evolving with the emergence of the middle-class, the growth of ecommerce especially thanks to WeChat, Sina Weibo, Alibaba’s (Taobao, Tmall and Tmall Global),, the…

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