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55% of Women lead startups in China

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The Chinese government evaluates females discovered 55 percent of new Internet organizations and more than a fourth of all entrepreneurs are ladies. The biggest investment finance ever raised by a lady isn’t in Silicon Valley or even the U.S. It’s in Beijing and is controlled by a former librarian who stays under the radar that…

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Simple but effective techniques to promote your brand on WeChat

cosmetics in china

Simple but effective techniques to promote your brand on WeChat In China, in the cosmetics’ industry and many other areas, Chinese consumers attach great importance to word of mouth and the opinion of other customers. Indeed, these two elements can affect the buying decision of the Chinese consumer. Brands have understood that the most direct way…

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What is the right sales strategy for my cosmetic Brand in China ?

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Cosmetics is a kind of high profit space industry, its overall consumer prices, cosmetics raw material costs accounted for is generally low, the ratio of almost equal. While there are differences on the marketing input, such as brand, packaging and advertising promotion. Mall shop display, light box advertising, scene layout, service personnel, advertising model as…

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Tips to become a successful cosmetic brand in China

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For foreign companies entering the Chinese cosmetics market remains an obstacle course, especially if they limit themselves to the knowledge acquired in the West, like in France for example where finding a distributor is by far the best option when you want to sell cosmetics. Here, the reputation does everything! You should promote yourself first…

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