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How Lancôme seduced Chinese women

lancome maquillage

2014 was a year of awards for the cosmetic brand Lancôme. The French brand has been elected best digital performance by L2’s beauty report on Digital IQ Index in China over 84 global and local brands. Lancôme was also ranked 20th in China’s top 20 cosmetics brands according to China Internet Watch. Here is how…

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25% of the chinese cosmetics market takes place on the Internet

LOREAL-CHINA-1024x671

The e-commerce in China is not to miss! If it is now clear that the ​​e-commerce sector is slowing down in Western countries, it is far from the case in China since it is only the beginning of the e-commerce adventure for companies that had the courage to take a leap. If you already heard…

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How to influence Female Chinese consumers?

mode chinoise

A new type of female consumer 3.0 We notice a change in the Chinese consumption. A new type of consumer has emerged: the social consumer or also called 3.0. If there are a minority in the Western countries, there are very present in China. Internet becomes a necessary and indispensable tool if you want to…

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The cosmetic market in China is a goldmine!

Girl cosmetics

The cosmetics sector in China ? A goldmine ! China is the world’s second largest cosmetics market with €23 billion in size and a growth of 26% last year and €203 billion revenue. It is particularly due to countryside towns that are developing faster than Beijing or Shanghai. With the e-commerce, the opportunities are of…

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