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cosmetics in china

How Chinese Beauty Consumers search online?


Analysis of Baidu keywords searches showed that over 70% of online searches in China are non-brand terms. Consuming habits shifting The emergence of the middle-class As the Chinese market is evolving with the emergence of the middle-class, the growth of ecommerce especially thanks to WeChat, Sina Weibo, Alibaba’s (Taobao, Tmall and Tmall Global),, the…

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Nu Skin in China : New investment and new leadership for a new start


What’s new around cosmetics in China?  Nu Skin, a global cosmetics brand   Nu Skin is an US-based personal care and dietary supplements company. The company develops and sells more than 200 personal care products marketed as helping people look and feel younger. Under NuSkin there are the Nu Skin® personal care brand, the Pharmanex®…

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5 digital strategies to be a successfull in China


Digital strategy for winners in China “ The Internet is becoming the town square for the global village of tomorrow.” Bill Gates China, with more than 660 million of Internet users is one of the biggest web communities in the world. If you are a company looking to expand its business in China, I am sure…

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10 things you should know about cosmetics market in China

chinese demanding

Cosmetic brands in China, what a special market ! Chinese consumers are more and more attracted by home-grown cosmetics. Actually, Chinese girls want to take care of their skin and that’s why they will shift to new products every season. Consequently, cosmetics brands have to adapt their strategy. Thus, they need to know the Chinese market….

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Chinese cosmetics market offers huge opportunities

make-up china

Big opportunities for Chinese cosmetics market These last years, cosmetics products are more and more successful among Chinese consumers. Indeed, in 2015, Chinese women bought for 31.39 billion of US dollar in cosmetics products. Companies have to take the opportunities of this trend in order to educate Chinese consumers to adopt a skin care routine. Nevertheless,…

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