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cosmetics market china

Estee Lauder and AmorePacific new prices strategy in China: the right solution ?

Estee-Lauder-China

Estee Lauder and AmorePacific in China Well famous and Chinese popular cosmetics brands Estee Lauder and AmorePacific offers new price plans for their loyal customers and down their produces prices up to 30 percent. The brands of Laneige, Innisfree, Etude House and Sulwhasoo reduce by 3 to 30 percent and new price rate will be…

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10 Tips to market your Cosmetics Brand in China

chinese face 3

The cosmetics industry remains one of the most promising sectors in China. This market is growing at an incredible rate. 10 Tips to market your Cosmetics Brand in China All international brands want to settle in China and make more profits. In recent years, the cosmetics market in China has maintained an annual growth rate…

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What are the opportunities for foreign companies in the Chinese cosmetics market?

chinacosmetics

Since several years right now, China is becoming unavoidable in the cosmetics industry. The growth figures are impressive and China is becoming the world’s second largest cosmetics consumer market after the american market. According to Euromonitor, 2014 was the year where we saw the lowest growth rate since 2005. The growth rate for 2014 was…

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