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cosmetics market

In Cosmetics: Chinese distributors never invest in the marketing of their supplier

chinese1

Chinese  Distributors are not “investor” ! Chinese distributors are in search of well known brands to sell up in record time. If a product does not work, they will tackle new product and will not want to take back the old product. For distributors, the most important thing is to see results quickly. They can…

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10 digital strategies in China for 2016

digital Marketing China

10 digital strategies in China for 2016   What are effective digital strategies in China for 2016? Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016. 1. E-commerce: the sinews of war   In China, where online shopping is commonplace, e-commerce is a major challenge for…

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The success of Japanese cosmetics in China

make up forever professional

Chinese e-commerce market flooded by Japanese  cosmetics ! Chinese consumers are more and more attracted by cosmetics products. They have many expectations regarding skin and body cares because they want to use healthy goods. In addition, cosmetics brands have to tailor their strategy to Chinese girls who shift their cosmetics consumption’s behavior concerning seasons because they prefer lightening…

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What is the right sales strategy for my cosmetic Brand in China ?

stand lancome shanghai

Cosmetics is a kind of high profit space industry, its overall consumer prices, cosmetics raw material costs accounted for is generally low, the ratio of almost equal. While there are differences on the marketing input, such as brand, packaging and advertising promotion. Mall shop display, light box advertising, scene layout, service personnel, advertising model as…

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Pharmaceuticals products and Medical Devices are now easier to import in China

Connected Medical Device (1)

The Chinese Government has always made it clear that they would prefer Chinese consumers to purchase 100% Chinese products only. Which is shocking for foreign pharmaceutical companies is that they dispose of the innovation needed to produce advanced healthcare products whereas Chinese manufacturers lack of this sophistication. But the healthcare needs will tremendously grow in…

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