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How to Sell 10,000 Lipsticks in 2 Hours in China

Mayb1

Celebrity marketing and KOLs (Key Opinion Leaders) are very powerful tools in China. Thanks to a very good use of both KOLs and technology, Maybelline sold an impressive number of 10,000 lipstick products in two hours only! Their army of internet KOLs was led by the Chinese superstar Angelababy and was recruited to create buzz…

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5 Mаrkеtіng Tірѕ Fоr Уоur Cosmetics Brаnd Іn Chіnа

Korean cosmetics

5 Mаrkеtіng Tірѕ Fоr Уоur Cosmetics Brаnd Іn Chіnа No mаttеr how раѕѕіоnаtе ѕоmеоnе mау bе about something, the end rеѕult wіll ѕtіll meet wіth a mаjоr еxсhаngе or ѕасrіfісе. Whеn marketing соѕmеtіс brаndѕ іn сhіnа, оr any product fоr thаt matter, it is іmроrtаnt tо ѕurrоund уоurѕеlf wіth people thаt bеlіеvе іn уоur drеаmѕ…

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China’s baby boom will boost the baby care industry

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China’s recent new policy regarding the ‘one-child’ policy will pamper the increase in baby products demand. New policy China has long been known for its ‘one-child policy’ dating from 1978 preventing further strong increase of the Chinese population. As of 2015, the policy was phased out and replaced by a two-child policy, now allowing married…

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126% further Korean cosmetics products’ importations in China

Korean cosmetics

Korean cosmetics brands is booming in China These last years, China’s economy’s growth doesn’t stop increasing involving new Chinese consumers’ purchasing’s behavior. Indeed, they have more expectations mainly regarding luxury and cosmetics products. They need more authenticity and quality products. Then, they are very sensitive to cosmetics products overseas especially Korean brands due to their…

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