Cosmetics China Health care product
(+86)- 21-623 105 20 cosmetics@marketingtochina.com

digital marketing

Chinese Jewellery Market: Precious Stones Beating Over Marriages

Diamonds China Brand

  Precious stones have gotten the attention of Chinese shoppers as of late on account of their presentation to western ways of life and promoting, said Ji, a business-English graduate, who tallies Harry Winston Inc. furthermore, Tiffany and Co. among her most loved precious stone gem dealers. Her mom, for instance, will probably buy jade…

Read more

Korean Beauty Brands are dethroning western group in China

korean beauty Brands

South Korean beauty products are currently witnessing a growing interest among the Chinese customers at the expense of western brands. South Korea, the challenger in beauty industry  As China’s economy was slowing down by a notch, Chinese outbound tourists reconsidered their choice as regards their destination, South Korea stood out. This recent trend for tourism in…

Read more

How Chinese Beauty Consumers search online?

f3d3572c11dfa9ec88ce7c1a6ad0f703908fc1de

Analysis of Baidu keywords searches showed that over 70% of online searches in China are non-brand terms. Consuming habits shifting The emergence of the middle-class As the Chinese market is evolving with the emergence of the middle-class, the growth of ecommerce especially thanks to WeChat, Sina Weibo, Alibaba’s (Taobao, Tmall and Tmall Global), JD.com, the…

Read more

10 digital strategies in China for 2016

digital Marketing China

10 digital strategies in China for 2016   What are effective digital strategies in China for 2016? Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016. 1. E-commerce: the sinews of war   In China, where online shopping is commonplace, e-commerce is a major challenge for…

Read more

The success of Japanese cosmetics in China

make up forever professional

Chinese e-commerce market flooded by Japanese  cosmetics ! Chinese consumers are more and more attracted by cosmetics products. They have many expectations regarding skin and body cares because they want to use healthy goods. In addition, cosmetics brands have to tailor their strategy to Chinese girls who shift their cosmetics consumption’s behavior concerning seasons because they prefer lightening…

Read more