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Digital

Once Upon a Time Luxury, Wechat and E-Commerce in China …

Wechat luxury

While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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How to choose the right Digital marketing agency in China ?

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Every company may encounter this problematic, How to Choose a Good Digital Marketing Agency in China? In general, one chooses depending on years of experience, certifications, prices and reviews that you find on them online. But not only…  Good communication The key to the success of any collaboration remains communication. Whether you like it or…

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Five Key Marketing Ingredients In China

Chine

Over the times there has been a revolution in the beauty industry of China. In the past, this industry and the Chinese as a whole are not aware of the advanced beauty trends, but now the things got twisted. According to the most recent survey, about 30 percent of the disposable income of the Chinese…

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10 Tips to market your Cosmetics Brand in China

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The cosmetics industry remains one of the most promising sectors in China. This market is growing at an incredible rate. 10 Tips to market your Cosmetics Brand in China All international brands want to settle in China and make more profits. In recent years, the cosmetics market in China has maintained an annual growth rate…

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In Cosmetics: Chinese distributors never invest in the marketing of their supplier

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Chinese  Distributors are not “investor” ! Chinese distributors are in search of well known brands to sell up in record time. If a product does not work, they will tackle new product and will not want to take back the old product. For distributors, the most important thing is to see results quickly. They can…

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