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Simple but effective techniques to promote your brand on WeChat

cosmetics in china

Simple but effective techniques to promote your brand on WeChat In China, in the cosmetics’ industry and many other areas, Chinese consumers attach great importance to word of mouth and the opinion of other customers. Indeed, these two elements can affect the buying decision of the Chinese consumer. Brands have understood that the most direct way…

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5 digital strategies to be a successfull in China


Digital strategy for winners in China “ The Internet is becoming the town square for the global village of tomorrow.” Bill Gates China, with more than 660 million of Internet users is one of the biggest web communities in the world. If you are a company looking to expand its business in China, I am sure…

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China: a promising Market for Australian Beauty Brands?


Australian beauty products are known for their high quality and their natural image, qualities that are both very appealing to Chinese customers. With its massive population and increasing purchasing power, China attracts many foreign companies who try to grab a piece of its market. It might be the right time for Australian beauty brands to…

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4 top social media for cosmetics in China


The Chinese market is constantly changing and especially for cosmetics where trends are evolving, appearing and disappearing. You have to remain aware of the evolving cosmetics landscape, which count Cosmetics and platforms that set new tendencies. You must know that 60% of Chinese Cosmetics consumers are looking for advice and reviews on social Medias about…

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Tips to become a successful cosmetic brand in China


For foreign companies entering the Chinese cosmetics market remains an obstacle course, especially if they limit themselves to the knowledge acquired in the West, like in France for example where finding a distributor is by far the best option when you want to sell cosmetics. Here, the reputation does everything! You should promote yourself first…

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