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e-commerce

Innovative Wechat Brand Campaigns in China

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It is also an essential social network for visibility on the Chinese web WeChat can manage commerce, social networks, banking services and travel reservations, among other tasks. By November 2015, more than 200 million users had linked their credit cards to WeChatPay, enabling them to transfer money between users, make online payments and buy items…

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How and Why Cross-Border e-Commerce Attract Chinese buyers ?

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Rising demand for foreign beauty imported products, new platforms and a push from the government propel the trend. Cross-border e-commerce with China is becoming a very “fashionable” topic this year in the beauty Industry , and certainly represents a strong and new opportunity to develop a business flow with China, for Perfum, cosmetics, luxury and…

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Once Upon a Time Luxury, Wechat and E-Commerce in China …

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While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer¬†on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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