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Korean and French cosmetics craze in China


The Chinese offer on the Cosmetics market is weak. Indeed, the market is dominated by international brands, which is owned at 80 percent by foreign brands. Chinese women are fond of cosmetics products made in Korea and France. What are the reasons of such a success? We will analyse the main factors of 2 different…

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Analysis of L’Occitane Marketing Strategy in China

l'occitane logo

L’Occitane is a French skincare company founded in 1976 by Olivier Baussan. The company includes several brands such as L’Occitane in Provence, Le Couvent des Minimes, Melvita, L’Occitane au Brésil and Erborian. All of their products are made it with natural ingredients. L’Occitane expanded its business to China in 2005 and currently is one of…

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Korean cosmetics Brands take over the market in China

south korea brand

The Chinese market in cosmetics is one of the largest in the world. It was ranking in third position in 2013 weighing 26 billion dollars. But it is still less than the Japanese market and its 50 billion dollars. The cosmetics world’s leader is American, since the US’s market weighs 70 billion dollars according to…

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How Lancôme seduced Chinese women

lancome maquillage

2014 was a year of awards for the cosmetic brand Lancôme. The French brand has been elected best digital performance by L2’s beauty report on Digital IQ Index in China over 84 global and local brands. Lancôme was also ranked 20th in China’s top 20 cosmetics brands according to China Internet Watch. Here is how…

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5 reasons why Chinese like French cosmetics Brands

vichy white

The Chinese cosmetics market has grown around 13% each year since 2001. Today it is the third largest market worldwide and is worth $26 billion a year. The future is also bright for the market since according to Euromonitor data it is expected to grow 8% each year until 2017. The cosmetics market in China…

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