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Cross-border e-commerce has boosted cosmetic sales in China


China has become one of the largest cosmetics markets in the world. By 2013, the sales of cosmetics totaled US$32.3 billion. The total value of cosmetics online was USD1.35 billion in April 2014. Foreign e-commerce platforms are gaining popularity among Chinese cosmetic consumers. Cross border e-commerce, also known in China as “hai tao” is rapidly…

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