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How to Sell 10,000 Lipsticks in 2 Hours in China


Celebrity marketing and KOLs (Key Opinion Leaders) are very powerful tools in China. Thanks to a very good use of both KOLs and technology, Maybelline sold an impressive number of 10,000 lipstick products in two hours only! Their army of internet KOLs was led by the Chinese superstar Angelababy and was recruited to create buzz…

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Tips to Use Influencers in China


Tips to Use Influencers in China More and more corporates and brands now consider the Chinese consumers as the most lucrative market in the world. According to an estimate, a total of 30% of all the world’s goods are being consumed by the Chinese. This figure suggests that by the year 2020, the Chinese consumers…

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What are the best online tools to make its cosmetics brands well know in China?


If the cosmetics market is booming and flourishing in China, there are some tools that a cosmetic brand can’t avoid to increase its brand awareness and reach its target. Here is an overview of the best practices to penetrate the market and make its brands known. Increase your visibility on Baidu thanks to SEO actions. If…

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