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KOL

How do luxury brands communicate on WeChat?

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The majority of international luxury brands have understood the importance of WeChat for their companies in China. WeChat offers an online platform in order to promote products and services using the principle of followers. The official WeChat account allows a user to register in order to transmit content to the subscribers and offer them different…

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3 Foreign Brands who Master Chinese Marketing

Luxury China Market

China has the largest number of Internet users in the world, with 90% using mobile phones to connect through social networks. Some brands have understood this new way of operating ultra-connected Chinese youth and have successfully used social networks to spread their marketing campaign on a large scale. 3 Foreign Brands who Master Chinese Marketing…

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Marketing Tactics to Enhance China Influencer ROI

Ferragamo KOL China

People don’t buy product they buy the result that product will give. So to enhance the market of a product one should start the business by identifying the ideal customer by making a list of all the benefits. Getting million impressions, thousands reposts, and many more comments, likes, and followers sound incredible to a brand….

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How to Sell 10,000 Lipsticks in 2 Hours in China

Mayb1

Celebrity marketing and KOLs (Key Opinion Leaders) are very powerful tools in China. Thanks to a very good use of both KOLs and technology, Maybelline sold an impressive number of 10,000 lipstick products in two hours only! Their army of internet KOLs was led by the Chinese superstar Angelababy and was recruited to create buzz…

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Tips to Use Influencers in China

influencers-china

Tips to Use Influencers in China More and more corporates and brands now consider the Chinese consumers as the most lucrative market in the world. According to an estimate, a total of 30% of all the world’s goods are being consumed by the Chinese. This figure suggests that by the year 2020, the Chinese consumers…

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