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luxe

Once Upon a Time Luxury, Wechat and E-Commerce in China …

Wechat luxury

While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer¬†on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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