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Luxury Marketing Campaigns Criticized By Chinese

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International luxury brands have repeatedly learned the lesson that it can be a very delicate task to play in the “Chinese style”. These brands undoubtedly strive to convey a friendly message through campaigns and products featuring Chinese elements, but too often reception is an embarrassment.   3 examples of advertising campaigns criticized by Chinese When brands…

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How Lancôme seduced Chinese women

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2014 was a year of awards for the cosmetic brand Lancôme. The French brand has been elected best digital performance by L2’s beauty report on Digital IQ Index in China over 84 global and local brands. Lancôme was also ranked 20th in China’s top 20 cosmetics brands according to China Internet Watch. Here is how…

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