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luxury China

How do luxury brands communicate on WeChat?

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The majority of international luxury brands have understood the importance of WeChat for their companies in China. WeChat offers an online platform in order to promote products and services using the principle of followers. The official WeChat account allows a user to register in order to transmit content to the subscribers and offer them different…

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Luxury Marketing Campaigns Criticized By Chinese

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International luxury brands have repeatedly learned the lesson that it can be a very delicate task to play in the “Chinese style”. These brands undoubtedly strive to convey a friendly message through campaigns and products featuring Chinese elements, but too often reception is an embarrassment.   3 examples of advertising campaigns criticized by Chinese When brands…

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Chinese Jewellery Market: Precious Stones Beating Over Marriages

Diamonds China Brand

  Precious stones have gotten the attention of Chinese shoppers as of late on account of their presentation to western ways of life and promoting, said Ji, a business-English graduate, who tallies Harry Winston Inc. furthermore, Tiffany and Co. among her most loved precious stone gem dealers. Her mom, for instance, will probably buy jade…

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