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3 Foreign Brands who Master Chinese Marketing

Luxury China Market

China has the largest number of Internet users in the world, with 90% using mobile phones to connect through social networks. Some brands have understood this new way of operating ultra-connected Chinese youth and have successfully used social networks to spread their marketing campaign on a large scale. 3 Foreign Brands who Master Chinese Marketing…

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Why E-Commerce in China is so “special” ?

E-commerce 4

There are many differences between the e-commerce in China and in Western countries. There is a real contrast between user experiences on Chinese e-platforms and on those in Europe for example. Here are the five biggest difference. Platform models The offer in Europe is restricted to a short list of possibilities. E-commerce companies are generally…

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