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10 Tips to market your Cosmetics Brand in China

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The cosmetics industry remains one of the most promising sectors in China. This market is growing at an incredible rate. 10 Tips to market your Cosmetics Brand in China All international brands want to settle in China and make more profits. In recent years, the cosmetics market in China has maintained an annual growth rate…

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In Cosmetics: Chinese distributors never invest in the marketing of their supplier

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Chinese  Distributors are not “investor” ! Chinese distributors are in search of well known brands to sell up in record time. If a product does not work, they will tackle new product and will not want to take back the old product. For distributors, the most important thing is to see results quickly. They can…

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10 digital strategies in China for 2016

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10 digital strategies in China for 2016   What are effective digital strategies in China for 2016? Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016. 1. E-commerce: the sinews of war   In China, where online shopping is commonplace, e-commerce is a major challenge for…

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Simple but effective techniques to promote your brand on WeChat

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Simple but effective techniques to promote your brand on WeChat In China, in the cosmetics’ industry and many other areas, Chinese consumers attach great importance to word of mouth and the opinion of other customers. Indeed, these two elements can affect the buying decision of the Chinese consumer. Brands have understood that the most direct way…

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