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Phase of Maturity for Wechat

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In this publication, we will explain how WeChat is mature and how it becomes increasingly difficult to increase the number of users. PHASE OF MATURITY FOR WECHAT Since 2011, WeChat now has 846 million active monthly users and is the number one platform for the Chinese market. However, with companies that are fighting harder to…

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How To Reach Chinese Influencers and Key Opinion Leaders

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Key Opinion Leaders (KOLs) allude to persuasive open figures, whom individuals see as specialists in specific fields and are educated on numerous subjects. As they are extremely mainstream in China, they are a capable promoting instrument for brands. With their help, they can impact huge groups and achieve thousands or even a large number of…

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Wechat the indispensable tool for the life of the Chinese

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Today, the phone has become an important part of Chinese life and they communicate much via electronic tools. The Chinese are increasingly riveted on their smartphones whether in the subway, street, restaurants, bars, movie theaters … from toddlers to octogenarians, swimmers to the pool to deliverers on their scooter … They send messages, share moments…

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Marketing Tactics to Enhance China Influencer ROI

Ferragamo KOL China

People don’t buy product they buy the result that product will give. So to enhance the market of a product one should start the business by identifying the ideal customer by making a list of all the benefits. Getting million impressions, thousands reposts, and many more comments, likes, and followers sound incredible to a brand….

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How Chinese Beauty Consumers search online?

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Analysis of Baidu keywords searches showed that over 70% of online searches in China are non-brand terms. Consuming habits shifting The emergence of the middle-class As the Chinese market is evolving with the emergence of the middle-class, the growth of ecommerce especially thanks to WeChat, Sina Weibo, Alibaba’s (Taobao, Tmall and Tmall Global), JD.com, the…

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