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social media china

Wechat the indispensable tool for the life of the Chinese

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Today, the phone has become an important part of Chinese life and they communicate much via electronic tools. The Chinese are increasingly riveted on their smartphones whether in the subway, street, restaurants, bars, movie theaters … from toddlers to octogenarians, swimmers to the pool to deliverers on their scooter … They send messages, share moments…

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Marketing Tactics to Enhance China Influencer ROI

Ferragamo KOL China

People don’t buy product they buy the result that product will give. So to enhance the market of a product one should start the business by identifying the ideal customer by making a list of all the benefits. Getting million impressions, thousands reposts, and many more comments, likes, and followers sound incredible to a brand….

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How Chinese Beauty Consumers search online?

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Analysis of Baidu keywords searches showed that over 70% of online searches in China are non-brand terms. Consuming habits shifting The emergence of the middle-class As the Chinese market is evolving with the emergence of the middle-class, the growth of ecommerce especially thanks to WeChat, Sina Weibo, Alibaba’s (Taobao, Tmall and Tmall Global), JD.com, the…

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WeChat, The Social Network “Made in China” and for Chinese

wechat

Facebook is king of the social media world in the West. Since its appearance in 2004 he transformed the way we interact and communicate on the Internet. But what about China, where it is not welcome. Who rules in the Middle Kingdom? Does its story and role are similar? Good Ideas Are Contagious    …

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10 digital strategies in China for 2016

digital Marketing China

10 digital strategies in China for 2016   What are effective digital strategies in China for 2016? Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016. 1. E-commerce: the sinews of war   In China, where online shopping is commonplace, e-commerce is a major challenge for…

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