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How To Reach Chinese Influencers and Key Opinion Leaders


Key Opinion Leaders (KOLs) allude to persuasive open figures, whom individuals see as specialists in specific fields and are educated on numerous subjects. As they are extremely mainstream in China, they are a capable promoting instrument for brands. With their help, they can impact huge groups and achieve thousands or even a large number of…

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China: 60% of cosmetics market are hold by foreign brands !

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Understanding the Chinese consumers expectations’ shifting, what a challenge ! The China’s growth economy which was noticed these last years involved new Chinese consumers’ pruchasing’s behavior. Indeed, they have different expectations especially regarding luxury and cosmetics products. Actually, this new generation stays informed about last trends by browsing on online platforms. They are 55% to…

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Analysis of L’Occitane Marketing Strategy in China

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L’Occitane is a French skincare company founded in 1976 by Olivier Baussan. The company includes several brands such as L’Occitane in Provence, Le Couvent des Minimes, Melvita, L’Occitane au Brésil and Erborian. All of their products are made it with natural ingredients. L’Occitane expanded its business to China in 2005 and currently is one of…

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