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Tmall store

Giorgio Armani is launching a Tmall store

armani

Giorgio Armani will dispatch a leader e-retail store on Tmall to offer its top of the line restorative items in China, the organization reported toward the finish of December a year ago. It will likewise band together with Luxury Pavilion, a backup of Tmall including extravagance brands, to give clients directly, selective deals called “Tmall…

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Analysis of Estee lauder online strategy in China

Estee-Lauder-Spring-2013

Estée Lauder is one of the brands with the most digital presence in China. Estée Lauder, a cosmetics brand from New York tops the list of 100 prestige brands in China for social media, digital marketing and online strategies. Definitely, Estée Lauder has developed an efficient digital strategy in China due to its strong social media presence,…

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