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Tmall

Tmall, a solution to Export to China

Export China

Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are used by Chinese consumers looking for ways to reach brands that may not be available to them in traditional stores. In 2008, Alibaba created Tmall, as a platform exclusively reserved for official brands, enabling them to distribute their products to all four corners of…

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55% of E-Commerce Entrepeneurs are Chinese Ladies

e-commerce-in-China-1

According to a survey conducted by a Chinese recruitment site, 22% of Chinese women feel severely discriminated against in search of a job. Although both partners work in about half of married couples, women are almost six times more likely to be unemployed than their husbands, often by raising children. Wechat & E-Commerce With the…

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How to Sell 10,000 Lipsticks in 2 Hours in China

Mayb1

Celebrity marketing and KOLs (Key Opinion Leaders) are very powerful tools in China. Thanks to a very good use of both KOLs and technology, Maybelline sold an impressive number of 10,000 lipstick products in two hours only! Their army of internet KOLs was led by the Chinese superstar Angelababy and was recruited to create buzz…

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