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trends

China’s baby boom will boost the baby care industry

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China’s recent new policy regarding the ‘one-child’ policy will pamper the increase in baby products demand. New policy China has long been known for its ‘one-child policy’ dating from 1978 preventing further strong increase of the Chinese population. As of 2015, the policy was phased out and replaced by a two-child policy, now allowing married…

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10 Tips to market your Cosmetics Brand in China

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The cosmetics industry remains one of the most promising sectors in China. This market is growing at an incredible rate. 10 Tips to market your Cosmetics Brand in China All international brands want to settle in China and make more profits. In recent years, the cosmetics market in China has maintained an annual growth rate…

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In Cosmetics: Chinese distributors never invest in the marketing of their supplier

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Chinese  Distributors are not “investor” ! Chinese distributors are in search of well known brands to sell up in record time. If a product does not work, they will tackle new product and will not want to take back the old product. For distributors, the most important thing is to see results quickly. They can…

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Beauty trends from China (2016)

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Natural beauty products: a great beauty tendency at this Beauty fair in Shanghai. Nowadays, all means are welcomed to get the perfect face, the perfect body, the perfect skin… New laboratory technologies, small electronic gadgets, ephemeral accessories are now on the market to allow you to access this ideal. Let us present you 2016’s cosmetic…

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10 digital strategies in China for 2016

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10 digital strategies in China for 2016   What are effective digital strategies in China for 2016? Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016. 1. E-commerce: the sinews of war   In China, where online shopping is commonplace, e-commerce is a major challenge for…

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