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Tmall, a solution to Export to China

Export China

Alibaba’s shopping platforms such as Taobao (C2C) and Tmall (B2C) are used by Chinese consumers looking for ways to reach brands that may not be available to them in traditional stores. In 2008, Alibaba created Tmall, as a platform exclusively reserved for official brands, enabling them to distribute their products to all four corners of…

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