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Once Upon a Time Luxury, Wechat and E-Commerce in China …

Wechat luxury

While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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Innovative Wechat Brand Campaigns in China

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It is also an essential social network for visibility on the Chinese web WeChat can manage commerce, social networks, banking services and travel reservations, among other tasks. By November 2015, more than 200 million users had linked their credit cards to WeChatPay, enabling them to transfer money between users, make online payments and buy items…

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The Chinese Market is Unique and Difficult

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Understanding the Chinese Market before Invest Millions…  China is unique and different. This country is not a simple market but it is the most dynamic in the world. It has evolved under different conditions due to Chinese state restrictions and censorship. Is not the Chinese market to adapt to you but it is up to…

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How do luxury brands communicate on WeChat?

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The majority of international luxury brands have understood the importance of WeChat for their companies in China. WeChat offers an online platform in order to promote products and services using the principle of followers. The official WeChat account allows a user to register in order to transmit content to the subscribers and offer them different…

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