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Once Upon a Time Luxury, Wechat and E-Commerce in China …

Wechat luxury

While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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Phase of Maturity for Wechat

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In this publication, we will explain how WeChat is mature and how it becomes increasingly difficult to increase the number of users. PHASE OF MATURITY FOR WECHAT Since 2011, WeChat now has 846 million active monthly users and is the number one platform for the Chinese market. However, with companies that are fighting harder to…

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How To Reach Chinese Influencers and Key Opinion Leaders

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Key Opinion Leaders (KOLs) allude to persuasive open figures, whom individuals see as specialists in specific fields and are educated on numerous subjects. As they are extremely mainstream in China, they are a capable promoting instrument for brands. With their help, they can impact huge groups and achieve thousands or even a large number of…

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How to Sell on Wechat?

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The e-commerce market in China WeChat, the Chinese application, is undeniably a major player in Chinese social networks and eCommerce. There are more than 889 million active monthly users and 200 million accounts linked to a bank card. Users can now purchase movie tickets, reserve a table at the restaurant, or make daily payments using…

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55% of E-Commerce Entrepeneurs are Chinese Ladies

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According to a survey conducted by a Chinese recruitment site, 22% of Chinese women feel severely discriminated against in search of a job. Although both partners work in about half of married couples, women are almost six times more likely to be unemployed than their husbands, often by raising children. Wechat & E-Commerce With the…

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