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Top 5 KOL Marketing Trends in China

Key Opinion Leaders (KOLs) have become an essential part of marketing strategies in the Chinese eCommerce ecosystem. Chinese consumers have become increasingly careful when making purchasing decisions. KOLs are celebrities, athletes, musicians, politicians, social leaders – basically, anyone with an influence and following. They are perhaps the most sure-fire method for quickly and reliably building …

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How can cosmetic brands gain visibility through WeChat SEO?

WeChat, as many of you most probably know, is the king of social media in China. Like WhatsApp in western countries, WeChat is the favorite instant messaging tool in China, and not only since its eco-system is much complex than that of WhatsApp. So, what we want to talk about today is the great importance …

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Chinese Distributors don’t Invest in the Marketing of their Cosmetic Supplier

Even in 2021, the cosmetics market is not suffering from the global pandemic. It is even the other way around! International beauty and cosmetics brands meet growth in Asia only, and especially in China. The Chinese love to take care of their skin and their appearance as a symbol of social success. Today, post-95s are …

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How Perfect Diary had an impact on the consumption of made in China cosmetic brands?

For the first time in China, after a long period of international brand supremacy in the field of cosmetics, a made in China cosmetic brand seems to threaten the pre-established order. This Chinese hero is Perfect Diary, the only five years old Chinese cosmetic brand that has disrupted China Cosmetic Market. Thanks to its exceptional …

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The E-Commerce Cosmetic World is Still Booming in China 

Online sales for cosmetics brands are becoming more and more important and the cosmetics market is one of the most dynamic right now in China. According to a study realized by iResearch, the annual sales for the cosmetics industry reached 25 billion euros annually and 7 billion were done via e-commerce websites. If the e-commerce has an …

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