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10 Digital Strategies for your cosmetics E-Commerce Website in China

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Today, China represents the second largest market for cosmetics, and the growth is far from finished. Furthermore, a huge part of the sales come from the e-business (30%). It’s important, if you want to succeed in this field, to know some local factors and here we are going to give you some advices in order…

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Censorship on Wechat

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Chinese media posts to be censored Under the Eagle’s eye It might be a bad news for most of the citizens of china as the government censor board now tends to focus on and block the usage of a list of words in social media. An increased level of censorship will be carried out by…

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Burberry sees big opportunity in China with its “beauty box”

Beauty box

Burberry, the british brands is already well known by Chinese consumers when it comes to fashion. It’s one of the foreign brand which is the most successful in China thanks to a strategy adapted to the Chinese market for the Chinese consumers. What is the concept of the “beauty box”? Beauty box is actually a…

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