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Wechat

Innovative Wechat Brand Campaigns in China

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It is also an essential social network for visibility on the Chinese web WeChat can manage commerce, social networks, banking services and travel reservations, among other tasks. By November 2015, more than 200 million users had linked their credit cards to WeChatPay, enabling them to transfer money between users, make online payments and buy items…

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How do luxury brands communicate on WeChat?

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The majority of international luxury brands have understood the importance of WeChat for their companies in China. WeChat offers an online platform in order to promote products and services using the principle of followers. The official WeChat account allows a user to register in order to transmit content to the subscribers and offer them different…

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Wechat Business : A Guide For Western Companies

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You want to communicate in China , use wechat for your business… Basic Rules that every Companies understand.  What is WeChat? Launched in 2011, WeChat is a free social media application developed by the Chinese company Tencent. It is an instant messaging on mobile with multiple functions and remains a social network impossible to circumvent…

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3 Foreign Brands who Master Chinese Marketing

Luxury China Market

China has the largest number of Internet users in the world, with 90% using mobile phones to connect through social networks. Some brands have understood this new way of operating ultra-connected Chinese youth and have successfully used social networks to spread their marketing campaign on a large scale. 3 Foreign Brands who Master Chinese Marketing…

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