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Wechat

Wechat Business : A Guide For Western Companies

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You want to communicate in China , use wechat for your business… Basic Rules that every Companies understand.  What is WeChat? Launched in 2011, WeChat is a free social media application developed by the Chinese company Tencent. It is an instant messaging on mobile with multiple functions and remains a social network impossible to circumvent…

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3 Foreign Brands who Master Chinese Marketing

Luxury China Market

China has the largest number of Internet users in the world, with 90% using mobile phones to connect through social networks. Some brands have understood this new way of operating ultra-connected Chinese youth and have successfully used social networks to spread their marketing campaign on a large scale. 3 Foreign Brands who Master Chinese Marketing…

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WeChat Pay is expanding in Thailand

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WHAT IS WECHAT PAY? WeChat Pay is the payment method integrated in the Chinese messaging application WeChat of the giant Tencent. This is an option to activate inside WeChat, messaging application to the 850 million users. In 2016, the total transactions on WeChat Pay was $ 550 billion. WECHAT PAY OPENED INTERNATIONAL Thanks to the…

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Once Upon a Time Luxury, Wechat and E-Commerce in China …

Wechat luxury

While luxury and digital are often two contradictory universes, some brands associate them in order to attract their main customers : the Chinese Here are some examples of Luxury brands that work with digital and e-commerce. Dior, luxury pioneer on WeChat Dior, the second most preferred luxury brand in China, has revolutionized the e-commerce strategy of…

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Phase of Maturity for Wechat

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In this publication, we will explain how WeChat is mature and how it becomes increasingly difficult to increase the number of users. PHASE OF MATURITY FOR WECHAT Since 2011, WeChat now has 846 million active monthly users and is the number one platform for the Chinese market. However, with companies that are fighting harder to…

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