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3 Foreign Brands who Master Chinese Marketing

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China has the largest number of Internet users in the world, with 90% using mobile phones to connect through social networks. Some brands have understood this new way of operating ultra-connected Chinese youth and have successfully used social networks to spread their marketing campaign on a large scale. 3 Foreign Brands who Master Chinese Marketing…

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WeChat Pay is expanding in Thailand

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WHAT IS WECHAT PAY? WeChat Pay is the payment method integrated in the Chinese messaging application WeChat of the giant Tencent. This is an option to activate inside WeChat, messaging application to the 850 million users. In 2016, the total transactions on WeChat Pay was $ 550 billion. WECHAT PAY OPENED INTERNATIONAL Thanks to the…

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Phase of Maturity for Wechat

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In this publication, we will explain how WeChat is mature and how it becomes increasingly difficult to increase the number of users. PHASE OF MATURITY FOR WECHAT Since 2011, WeChat now has 846 million active monthly users and is the number one platform for the Chinese market. However, with companies that are fighting harder to…

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How To Reach Chinese Influencers and Key Opinion Leaders

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Key Opinion Leaders (KOLs) allude to persuasive open figures, whom individuals see as specialists in specific fields and are educated on numerous subjects. As they are extremely mainstream in China, they are a capable promoting instrument for brands. With their help, they can impact huge groups and achieve thousands or even a large number of…

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Wechat the indispensable tool for the life of the Chinese

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Today, the phone has become an important part of Chinese life and they communicate much via electronic tools. The Chinese are increasingly riveted on their smartphones whether in the subway, street, restaurants, bars, movie theaters … from toddlers to octogenarians, swimmers to the pool to deliverers on their scooter … They send messages, share moments…

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