2020 – 1.2 Billion Opportunities in the Chinese Health Market

China has shored up healthcare spending tremendously since they announced the need to reform its inefficient healthcare system. Since then, major initiatives have been launched and substantial investments made, resulting in the building of thousands of hospitals and community health facilities accross the nation. However, despite all the effort made on this reform push, China still has a long way to go in achieving its aim of fulffilling the health care demand. 

The market potential is expected to reach a whopping $10 trillion US dollars.

There are many misconceptions associated with it that needs to rethink-


According to relevant national plans, the compound annual growth rate of China’s major health industry in the next five years (2019-2023) will be approximately 12.55%; by 2020, “Healthy China”. The expected large-scale health industry market size is expected to reach 10 trillion US dollars; 2023, China’s large-scale health industry is expected to reach 14.09 trillion; 2030 will exceed 16 trillion, three times the current market.

Auto Medication in China

The Health multinational firm  have focused extensively on the prescription drug and the medical devices in China

Medical Devices Market in China

Even after knowing the potential of consumer health care market of china, the drug multinational companies have focused extensively on the prescription drug and the medical devices. It is still a question worth pondering that why the multinational companies have not switched over to the healthcare units despite the sector has a great potential.

2019 was the year of accelerated prescription outflow, and 2020 is expected to be the year of prescription outflow performance. Guangdong Province has become the third province to integrate medical insurance with retail pharmacies and promote the nationwide prescription outflow process.

The Chinese Medical and Municipal Master’s Business Market Scale and Growth Trend in million RMB

During the new corona virus epidemic, the National Medical Insurance Bureau issued a “long prescription” related medical insurance reimbursement policy; the total outflow of two slow-use prescriptions nationwide exceeded 100 billion RMB, and the outflow of offline pharmacies is expected to reach 31.7 billion RMB.

Using conservative estimates, the market share of the five major pharmacies is expected to be about 1.8-2.8%, and profits are expected to increase by 50-90 million RMB . The two slow drug outflows have also driven a significant increase in retail pharmacy customer traffic, strengthening the retail pharmacy’s logic of “low gross drainage and high gross profit”; in addition, the new crown epidemic has promoted the outbreak of the Internet diagnosis and treatment business, which is also an important promoter of prescription outflow.

Opportunities for SME in China

The small companies might have several reasons for their decisions. However, the discussions with the industrial experts have somehow cleared the misconception about the steps. They term the decision to not go with the healthcare sector as a wise and cautious step. On the other hand, they have fallen short of building a trust in the market among the consumers to build a winning consumer healthcare business in China. Hence, there is a huge Business opportunities in the Chinese Health Market.

Misconceptions about the Market

  1.  The Healthcare Market of China Is Small

The biggest misconception is that many people think that the consumer healthcare market of China is small. The fact is in the other way round. The healthcare market of China is already huge and the reports show a steady growth.


The fact is based on the surveys done by McKinsey that included more than 46,000 consumers located at more than 60 different cities. The survey allowed a deep understanding of the attitude of the Chinese consumers. It also reflected about the buying nature of the consumers under the tag of more than 1000 products categorised in different sections. The sample included different section of the people depending upon the age, income, region, cities. The samples accounted to more than 80% of the China’s GDP, 90% of the disposable income and approximately 50% of the population.

  1. China still follows the tradition mode of medicine in consumer healthcare market


It is believed that the Chinese consumer healthcare market still goes the traditional way. That is they make use of herbs, roots and shoots to make medicines and cure the ailments. To break the myth, china is not only dependent on the traditional method of medicine but also have the space to practice the western medicines.


It is concluded that the traditional medicine methods are increasingly being used in the modern medicine such as the tablets, sprays, capsules and pills. The standard and the quality are strictly regulated by the State Food and Drug Administration. Health and nutrition supplements like vitamins, minerals and other natural products are same as that of the Western market.

Western Medicine

As far as the consumers are concerned, they think the western medicines are far better than the traditional medicine. They consider it more effective and tend to use them popularly.

  1.  This Market is SUPER competitive

True for some extent! But the Chinese healthcare market does not have those huge competitors from the big multinational companies. Unlike other countries whereby one or the other big companies rule the healthcare field, in China it is pretty, much safe that there is no as such competition. According to data, the top ten companies of the healthcare market China contribute approximately 30-40 percent of the entire market share when it comes to Western medicine and the health and nutrition supplement.


The report and data depicted shows, that the health supplements contributed $9 bn in 2010. The trend has increased drastically in the year 2017 where it was expected to move to $22 bn.

Same is with case of western and traditional medicine. In 2010, the market share stood at $20 bn and was expected to swell to $22 bn in 2017. The overall percentage increase is 10%. When both the things are to be combined and inspected the percentage change is expected to stand at 12%.

  1. Research on By-Health

By-Health is that entire important thing to be researched on. By-Health was introduced in the market in 2002. It is a type of health and nutrition supplement. The company has a numerous products under its production line like the vitamins, minerals, supplements and natural extract products. The company aims at and has developed a strong distribution capability to enter the different retail sectors like general modern trade, retail pharmacy, e-commerce.

The revenue collected has always seen an increasing trend

As far as the financial statistic is concerned, the revenue collected has always seen an increasing trend. In 2007, when it stood at $9 mn. By the end of 2011, it ended with $86 mn. The consecutive years saw a continuous increase in the revenue contribution by By-Health. The company over the years has emphasized on the high quality of products and raw materials in ads.

How to market your Health related company in China?

If you want to market in China you gotta follow these few simple steps.

SEO In Baidu

  • as opposed to Western countries where Google is the most popular search engine, in China, Baidu is the leader with more than 80% share. having your health related company in China offers you good visibility on search engines and great SEO and SEM strategies.
  • In China, online reputation is vital because Chinese consumers greatly value  a company’s reputation. We know how to increase your reputation in China and we the skills to control negative comments about your company.
  • Our company understands Chinese consumers and how they use Chinese social media platforms such as Weibo, Wechat, Youku and forums.
  • We are able to improve your presence in China by disseminating content on the most effective Chinese media sites.
  • Viral marketing is of huge importance in the Asian giant because Chinese consumers are very sensitive to what makes a buzz. We design and produce the best strategy which we can diffuse across the country
  • We create high quality videos, photos, and design. We have a specialized and qualified production team who are able to produce attractive and addictive viral videos.


  • From hosting to picture optimization, navigation menu to design, we make sure your website is Chinese users friendly and Baidu friendly.
  • Our Chinese copywriting team in cooperation with our Baidu specialist create relevant high quality content using the right code and keyword making sure their post will be referenced. In brief, contents that “speak”. Not just texts, but real editorial plans designed by native.
  • You don’t have a Chinese website? Find out about our Website development and migration service.


  • Link building plays a key role in SEO. Receiving healthy backlinks from trusted sources can help you improve your Baidu ranking and bring targeted traffic to your site.
  • One of the most difficult aspects of planning a successful backlink campaign is finding domains of trust. An experienced Baidu SEO agency can save you a lot of time and ressources
  • With a team working exclusively on backlinks, we make sure to generate qualitative and relevant backlinks.


TikTok or Douyin in China is one of the hottest app in China right now. It belongs to the group Byte dance and works in pair with Toutiao (Chinese buzz feed). Douyin is basically a short video app with 500 000 daily users. The app is the perfect platform for Kols and Influencers and has recently open to companies. The app has announced a 020 Feature: Online to offline that will connect physical business to online users. Douyin app can be used to display ads ad well as doing buzz marketing. A content App with a lot of potential to advertise your company in many way.

Further Reading:

Leave the first comment