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The Success of Japanese Cosmetics in China

Following China’s rapid economic growth over the years, and the surge of e-commerce platforms, China’s cosmetic industry is one of the most lucrative and promising in the world. Attracting thousands of foreign companies every year, China has become an eldorado for cosmetic brands both from western countries and Asian countries. Even though the Korean Cosmetics …

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South Korea and its cosmetic’s success in China

Almost everyone has already heard of the K-phenomenon that has overwhelmed social media, video platforms as well as dedicated stores. From Kpop and K-dramas to K-beauty products, South Korean brands are having resounding success all over the world, especially in China. However, following its economic growth in the last decade, China became an eldorado not …

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How did Lancôme seduce cosmetics consumers in China?

Following China’s rapid economic growth over the years, and the surge of e-commerce platforms, the Chinese cosmetic industry is one of the most lucrative and promising in the world. Attracting thousands of foreign companies every year, China has become an eldorado for international luxury brands such as Lancôme. Crossing boundaries has been beneficial, thanks to …

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Xiaohongshu Marketing Guide For Brands

Attracting every day thousands of foreign companies, the Chinese market is one of the most promising in the world, in terms of innovation and development. Conscious of China’s potential, many companies are expanding their activities in the Middle Kingdom, especially on e-commerce platforms. While most people would think of platforms such as Tmall and JD.com, …

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Chinese Distributors don’t Invest in the Marketing of their Cosmetic Supplier

Even in 2021, the cosmetics market is not suffering from the global pandemic. It is even the other way around! International beauty and cosmetics brands meet growth in Asia only, and especially in China. The Chinese love to take care of their skin and their appearance as a symbol of social success. Today, post-95s are …

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