In China, videos and photos are the best way to communicate with beauty consumers.
Snap and Shine: The Picture-Perfect Strategy for Beauty Brands in China
In the visually-driven market of China, where every scroll is a potential shopping spree, beauty brands don’t just sell products; they sell dreams and aspirations. The secret sauce? Stunning photos and captivating videos. This isn’t just advertising; it’s artistry that beckons with a virtual wink, saying, “Look how fabulous you can be!” It’s a visual feast where beauty is not just seen but felt, making every viewer want to dive right into the screen and emerge a butterfly.
Five Reasons Why Beauty Brands in China Need Impeccable Visuals:
- First Impressions Matter: A stunning photo can stop a scroll in its tracks, making that first impression a lasting one.
- Storytelling Through Style: Beautiful visuals tell a story beyond words, weaving a narrative of elegance, luxury, and transformation.
- Engagement Magnet: Eye-catching content is like a magnet for likes, shares, and comments, turning viewers into a vibrant community of brand ambassadors.
- Trust and Aspiration: High-quality imagery builds trust and aspiration, positioning the brand as a beacon of beauty and quality.
- Cultural Connection: Tailored visuals resonate with cultural aesthetics and preferences, creating a deep, emotional connection with the Chinese audience.
In the realm of beauty in China, a picture isn’t just worth a thousand words; it’s worth a thousand wishes of looking and feeling beautiful.
Audiovisual communications have the ability to influence the purchasing decisions of Chinese consumers.
Nowadays, the communication of beauty companies is focused on audiovisual communication, especially in the spread of messages through attractive and creative pictures and videos that generate a greater impact on the consumers and their decisions.
The importance of nice photos:
A picture is worth a thousand words and beauty brands know it. Nowadays, cosmetic brands include attractive and original pictures into their marketing strategy in order to present the product to consumers and to get their attention. The main purposes of product photos are capturing the consumers’ attention, engaging them and increasing sales.
Chinese society responds more to visual stimuli than any text they can read. Consumers are now saying: “Don’t just tell me. Show me”.
Using photos helps to increase conversations, keeps buyers around longer, and gain customer confidence, which is the key element for cosmetic sales.
In e-commerce platforms, pictures play a crucial role. Photos have the ability to attract consumers and rouse purchasing interest.
You may have heard this saying: You only get one chance to make a first impression. That is true, and beauty brands have to give their best impression to consumers and photos are the best way to do it.
During online purchases, consumers are seeking first the product photos and then the product information. Shoppers don’t want to buy anything without seeing it before, and pictures fulfill this requirement. Pictures have the ability to boost sales and therefore it is vital for beauty marketers to utilize quality images to advertise their products.
There are some tips to keep in mind in order to create efficient pictures which will be helpful to boost brand sales.
The picture must show the product being used. For example, a brand that sells lipsticks should show how the color looks in the lips of the model in order to let consumers know how the color looks once are applied.
It is better to show the cosmetic products in all available colors with the purpose to appeal to a major audience. For example, a company that sells nail polishes must show its whole color line to help consumers with their choice.
Another important factor is quality. Quality products are the most effective tool to sell cosmetic products.
How beautiful videos can increase beauty products sales?
In recent times, video is one of the most popular marketing tools. Through videos, brands are able to transmit a creative and impactful message that guarantees almost viral dissemination to all their potential customers.
The reality is that the Chinese audience loves the videos. If the video has interesting and emotional content they will share it with their friends and the brand’s video will rapidly reach a huge number of consumers.
According to a Forrester report, Chinese online video consumption has become mainstream to both Chinese consumers and marketers.
https://www.youtube.com/watch?v=sT-_If9ywbY
Thanks to the mobile and internet penetration in China’s daily life, Chinese consumers spend a huge part of their time online watching videos, including ads. Therefore, in China, smartphones and tablets have become the main way to watch videos.
About 81% of Chinese internet users watch videos weekly and around 59% of them engage with an ad at least once a time. After an online advert, 55 percent of Chinese users researched a product or service and 37 percent of them visited the store while 37 percent of Chinese consumers bought the product.
In 2017 it is expected that about 69 percent of all consumer internet traffic, will be focused on video.
Through video, beauty brands can boost their conversation rate. A beauty video can explain to the customer how the product works and its benefits. For instance, beauty brands can create videos to teach Chinese consumers how to properly use the products or how to properly do their makeup.
https://www.youtube.com/watch?v=yQ2uNd9LDBw
Thanks to video, beauty brands have the chance to increase Chinese consumers’ loyalty and boost the company’s sales.
According to Econsultancy, companies have increased the sales of products that are promoted through demonstration videos.
In China, pictures, and videos ads must be attractive and original in order to get the consumer’s attention. Also could be interesting to use Chinese celebrities as their image in order to be more familiar to Chinese consumers.
If you are interested to create nice videos and photos for your marketing strategy in China and spreading them, we know how to do it, contact us and we can design videos and pictures fulfilling your needs
Little Red Book: The Fashionista’s Fairy Tale Diary
Once upon a time, in the land of social media, there was a magical diary called the Little Red Book (Xiaohongshu). It wasn’t your average storybook; this was where Cinderella met Vogue. Imagine a world where every page turn reveals the latest beauty secrets, where Sleeping Beauty shares her skincare routine, and the Evil Queen dishes out make-up tutorials instead of poison apples. It’s the go-to scroll for every beauty enthusiast who knows their mascara wand is mightier than the sword.
Five Beauty Industry Highlights Linked to Little Red Book:
- Trendsetter’s Treasure Trove: Little Red Book is like the fairy godmother of fashion, turning pumpkins into the latest beauty trends.
- Influencer Kingdom: It’s where beauty influencers are the royalty, and their followers are the loyal subjects hanging onto every product recommendation.
- Brand Ballroom: A magical gathering place where international beauty brands dance with Chinese consumers, under the glittering chandeliers of targeted marketing.
- Magic Mirror on the Wall: This platform acts as the magic mirror, giving real-time feedback and reviews on the fairest beauty products of them all.
- Storybook of Styles: Each post is a page in a never-ending storybook, where skincare routines and makeup tips are the spells that keep the kingdom glowing.
In the realm of beauty, the Little Red Book is where every character, from the damsel in distress to the knight in shining armor, turns to for their happily ever after in style and grace!
Douyin: Where Beauty Tips and Dance Moves Collide
Douyin, not to be confused with its international twin TikTok, is like a high-energy dance party where beauty gurus and make-up wizards show off their moves. Imagine a world where blending eyeshadow and syncing to the beat go hand in hand, and where contouring tutorials are as viral as the latest dance craze. It’s a vibrant carnival of filters, foundations, and fabulousness, where every swipe up reveals another secret to looking #flawless.
Five Beauty Industry Snapshots Linked to Douyin:
- Hashtag Heaven: It’s the runway where hashtags like #BeautyHacks and #MakeupTransformation strut their stuff, turning heads and swiping up.
- Viral Vanity Fair: One viral video can catapult a beauty product from unknown to must-have faster than you can say “Douyin darling.”
- Filter Fantasy Land: Douyin’s filters are like digital makeup artists, offering instant makeovers that make you ready for your close-up.
- Tutorial Territory: Whether you’re a newbie or a pro, Douyin’s quick tutorials are like speed-dating sessions with beauty gurus.
- Brand Buzz Builder: It’s where beauty brands launch their latest potions and lotions to an audience ready to double-tap and swipe their credit cards.
Douyin is the dazzling, dizzying whirlwind where the beauty industry gets a digital makeover, one 15-second clip at a time!
2 comments
Laura
It’s sure that visuals are essential, especially in the cosmetics, beauty or makeup industry. Even if the products are amazing, bad visuals, photos or videos are the brand image and can repulse customers. It is costly but so important to have a real brand identity and storytelling to sell that even small brands are betting on visuals to sell.