4 unavoidable social media for promoting your cosmetics in China

This is not a secret, Chinese markets are changing rapidly. Trends come and go, revolutions come and go and do not look alike. In the beauty world, you have to stay aware of the companies and platforms that can set new trends in order to know what’s coming up next in the Chinese cosmetics market. Keep in …

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Why social media are necessary for cosmetics brands in China?

Here are a few figures you need to know : China has 634 million netizens Chinese netizens spend in average 8 hours per week on social networks and about as much watching videos. Chinese distributors and consumers will never do business or buy products from a brand they do not know (no e-reputation) Decision making …

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Cross-border e-commerce has boosted cosmetic sales in China

China has become one of the largest cosmetics markets in the world. By 2013, the sales of cosmetics totaled US$32.3 billion. The total value of cosmetics online was USD1.35 billion in April 2014. Foreign e-commerce platforms are gaining popularity among Chinese cosmetic consumers. Cross border e-commerce, also known in China as “hai tao” is rapidly …

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Why Beauty brands in China need nice Photos and beautiful videos

In China, videos and photos are the best way to communicate with beauty consumers. Audiovisual communications have the ability to influence the purchasing decisions of Chinese consumers. Nowadays, the communication of beauty companies is focused on audiovisual communication, especially in the spread of messages through attractive and creative pictures and videos that generate a greater …

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10 Trends of Chinese consumers in Cosmetics

The cosmetics industry in China has been quickly growing over the last years due to the huge development of the Chinese economy. Chinese consumers are changing their purchase behaviors in the cosmetic sector. In 2013 the total sales of skin care products and make-up products in China accounted Rmb131.4 billion and Rmb18.8 billion respectively. Chinese …

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