Thanks to the country’s increasing per capita income, Chinese standards of living are getting higher and so is their purchase power. Men are also being more open on using cosmetics products, often encouraged by the woman in their lives. That is why China is now the third-biggest cosmetics market in the world, worth $26 billion …
Panda used as an efficient marketing tool This Sunday August 10th was held a promotion event set up by a British cosmetic brand called « Panda.w ». This event was held in front of a luxury shopping mall at the economic centre of Shanghai, not far from the pearl tower. In this place, a lot of …
The success of Korean cosmetic is everywhere. From all around the world, beauty lovers consider Korean to be the “master of skincare and beauty”. In China, the competition is fierce between French and Korean cosmetics. Indeed, French brands are promoting natural ingredients with a strong storytelling while Korean brands are claiming youth benefits and K-pop …
The e-commerce in China is not to miss! If it is now clear that the e-commerce sector is slowing down in Western countries, it is far from the case in China since it is only the beginning of the e-commerce adventure for companies that had the courage to take a leap. If you already heard …
25% of the chinese cosmetics market takes place on the Internet Read More »
A new type of female consumer 3.0 We notice a change in the Chinese consumption. A new type of consumer has emerged: the social consumer or also called 3.0. If there are a minority in the Western countries, there are very present in China. Internet becomes a necessary and indispensable tool if you want to …
