Brands Case Studies in China

How did Lancôme seduce cosmetics consumers in China?

Following China’s rapid economic growth over the years, and the surge of e-commerce platforms, the Chinese cosmetic industry is one of the most lucrative and promising in the world. Attracting thousands of foreign companies every year, China has become an eldorado for international luxury brands such as Lancôme. Crossing boundaries has been beneficial, thanks to …

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Become a massive hit on Tmall: Learn from local brand Florasis

Founded in 2017, Florasis also known as “Hua Xizi” in Chinese, is a Chinese cosmetic company that was born in Hangzhou city, the brand has been a big hit across China since 2018. Florasis is famous for its well-thought and eye-pleasing packaged items which encompass delicate floral designs. The brand also has the particularity of …

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L’Oréal China – Case Study

L’Oréal was created in 1909 in the personal care industry in France. The company’s operations involve the production of various cosmetics and beauty items. The firm has managed to enter the global beauty and cosmetic market. L’Oréal ranks as the largest cosmetic organization worldwide. L’Oréal has adopted internationalization as one of its business strategies in …

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Analysis of L’Occitane Online Marketing Strategy in China

L’Occitane is a French skincare company founded in 1976 by Olivier Baussan. The company includes several brands such as L’Occitane in Provence, Le Couvent des Minimes, Melvita, L’Occitane au Brésil and Erborian. All of their products are made it with natural ingredients. L’Occitane expanded its business to China in 2005 and currently is one of …

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The Promising Chinese Luxury Beauty Brand YUMEE by Wendy Yu

In China, the C-Beauty brands are taking over the market. Have you ever heard of it before? A C-Beauty brand is the other name for a Chinese beauty brand like J-Beauty for Japanese brands and K-Beauty for Korean brands. In the past months, we introduced you to the key success factors of the Chinese brand …

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