Brands Case Studies in China

Consumer enthusiasm seems to have cooled this year during the Double 11 (Singles' Day) shopping festival. Pechoin, the Success of…

Navigating the dynamic landscape of China's cosmetic market, especially between foreign and domestic brands can be challenging. We know -…

In recent years, brand ambassadors have played a crucial role in shaping the success of cosmetic brands in China. These…

For the first time in China, after a long period of international brand supremacy in the field of cosmetics, a…

Sephora: a name synonymous with beauty and luxury. As a French multinational retailer of personal care and beauty products, Sephora has made…

In the rapidly expanding digital landscape of China, establishing a strong online presence and implementing effective marketing strategies is paramount…

As China's cosmetics industry continues to grow rapidly, with revenue reaching over $79 billion, subscription boxes are becoming an increasingly…

Florasis is a Chinese beauty brand that has been gaining popularity in the beauty industry due to its innovative approach…

Nowadays, technology has a significant impact on beauty. The main players in this industry try to suggest new options in…

China's cosmetics market is the world's second-largest beauty market. With an increasing urban population and rising disposable income levels, Chinese…