Brands Case Studies in China
How did Lancôme seduce cosmetics consumers in China?
Following China’s rapid economic growth over the years, and the surge of e-commerce platforms, the Chinese cosmetic industry is one…Become a massive hit on Tmall: Learn from local brand Florasis
Founded in 2017, Florasis also known as “Hua Xizi” in Chinese, is a Chinese cosmetic company that was born in…L’Oréal China – Case Study
L’Oréal was created in 1909 in the personal care industry in France. The company’s operations involve the production of various…Analysis of L’Occitane Online Marketing Strategy in China
L'Occitane is a French skincare company founded in 1976 by Olivier Baussan. The company includes several brands such as L'Occitane…The Promising Chinese Luxury Beauty Brand YUMEE by Wendy Yu
In China, the C-Beauty brands are taking over the market. Have you ever heard of it before? A C-Beauty brand…Bvlgari: The Success of Fragrance Customization in China
In 2022, the global perfume market should reach $70 billion. With a 30% annual growth, the perfume market is one…How is SK-II China growing stronger during the Covid-19 pandemic?
Covid 19 does not arrest SKI-I’s race towards success. The well-known skincare brand of the Procter & Gamble group continues…How Perfect Diary had an impact on the consumption of made in China cosmetic brands?
For the first time in China, after a long period of international brand supremacy in the field of cosmetics, a…L’Oréal Records a 52.6% Growth on eCommerce Channels
The cosmetic conglomerate L'Oréal Group announced the financial data for the first half of 2020, showing total sales of 13.07…How is Shiseido Conquering the Chinese Cosmetic Market with Beauty Devices?
Shiseido is aiming at conquering the Chinese beauty device market that has rapidly developed during the Covid-19 epidemic. The company…