Brands Case Studies in China
Miranda Kerr uses Tmall to launch her organic cosmetics in China
In recent years there has been a growing interest in organic products around the world. This trend came a little…
Giorgio Armani is launching a Tmall store
Giorgio Armani will dispatch a leader e-retail store on Tmall to offer its top-of-the-line restorative items in China, the organization…
LVMH opens First Store in China
LVMH Moët Hennessy - Louis Vuitton is the world’s largest luxury conglomerate, planned to open their first store in China.…
3 Foreign Brands who Master Chinese Marketing
China has the largest number of Internet users in the world, with 90% using mobile phones to connect through social…
Benefits of Advancing Chinese Beauty Market For L’Oreal
China has been the quickest developing worldwide excellence and individual care advertise throughout the most recent decade. The development has…
How to Sell 10,000 Lipsticks in 2 Hours in China
Celebrity marketing and KOLs (Key Opinion Leaders) are very powerful tools in China. Thanks to very good use of both…
Estee Lauder and AmorePacific new prices strategy in China: the right solution ?
Estee Lauder and AmorePacific in China Well famous and Chinese popular cosmetics brands Estee Lauder and AmorePacific offers new price…
Chinese cosmetics brands are developing thanks to Herborist and Innoherb
Chinese cosmetics brands China's economic growth is currently experiencing a slowdown. The consumer goods market fast moving was 3.5 %…
L’Oréal develops chinese customers’ behavior with a makeup demonstration app going viral
L'Oréal proves the brands' capacity to influence Chinese consumer habits using make-up apps such as Makeup Genius and House of…
Burberry sees big opportunity in China with its “beauty box”
Burberry, the British brand is already well known by Chinese consumers when it comes to fashion. It's one of the…
