Brands Case Studies in China
Burberry sees big opportunity in China with its “beauty box”
Burberry, the British brand is already well known by Chinese consumers when it comes to fashion. It's one of the…Case study : WAY, a new skincare companion
A Korean startup is developing a new essential high tech product for every women. The story In December 2014, a…Sephora partners with Chinese e-commerce giant JD.com
After launching its own online shopping website, Sephora partners with Chinese ecommerce giant, JD.com. Sephora worldwide Sephora is a French stores…Analysis of Estee lauder online strategy in China
Estée Lauder is one of the brands with the most digital presence in China. Estée Lauder, a cosmetics brand from New…French cosmetics group Albéa opens new plant in China
Albéa Group sees big again ! Albéa is one of the world's largest companies of beauty and personal care packaging.…